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3. Taiwan of China
3.1 Overall Economic Situation of Taiwan of China
Taiwan covers a land area of 36,200 square kilometers, and
a population of 21.8 million in 1998. The per capita GDP
reached US$ 12,010 with a GDP growth rate of 4.7%, and industry
accounts for 35% of the GDP. The rate of unemployment is
1.7%. The following table shows the growth in Taiwan's GNP
in the 1990s.
It can be seen from the above tables that
Taiwan's GNP has maintained a high growth rate, but the
growth rate has a tendency of gradual slowdown, decreasing
from 7.3% in 1990 to 4.3% in 1998. According to the forecast
of Taiwan's China Research Institute, the economic growth
rate in Taiwan will slow down to 2.22% for 2002. Viewing
from the composition of sectors of Taiwan's GDP, the proportions
of industry and agriculture in the whole economy have decreased
year by year, whereas that of the service sector has increased
year by year, up 8 percentage points during a period of
8 years.
Taiwan is meeting an economic depression lately, and the
industrial development has shown indication of decline as
a result. According to the statistics of the Ministry of
Economy, the number of closed down plants has been rising,
reaching 3000 during the first five months of 2001 alone,
up nearly 70% over the same period of the preceding years.
Newly built up plants numbered 1636, a decrease of more
than 500 over the same period of the preceding year.
The nongovernmental investment in Taiwan has been on a low
ebb. Since 1999, as a result of stagnation of the real estate
market and drastic weakening of investment in the building
industry, the nongovernmental investment in Taiwan only
increased by 0.19% in 1999, a record low since 1990, and
even dropped once by 5.3% in the first half of the year.
Comparatively the nongovernmental investment in the manufacturing
industry was satisfactory with an increase rate up to 17.2%.
In contrast, the investment in Taiwan by overseas Chinese
and foreign businessmen increased by a large margin. In
1999, Taiwan absorbed 1068 items of external investment
with a total amount of US$ 4.185 billion, up 16% and 27%
respectively over the preceding year. The top five foreign-funded
industries have invested in Taiwan are electronic and electrical
appliances, banking and insurance, service industry, wholesale
and retail trade and international trade. The amount invested
overseas by Taiwan enterprises was even with that in the
previous year, and that amount for the period from January
to November 1999 was US$ 3.068 billion, a slight increase
of 0.88% over the same period of the preceding year. The
top five categories that attracted the investment were banking
and insurance, electronic and electrical appliances, transportation,
foreign trade and wholesale trade.
Taiwan began to implement the Regulations for Promoting
Industrial Upgrading in 1990, which played an active role
in pushing industrial upgrading. The Executive Yuan and
the Legislative Yuan adopted the Draft Amendment of Regulations
for Promoting Industrial Upgrading on March 25,199, and
the new revision of Regulations for Promoting Industrial
Upgrading came into force as of 1 January 2000, with a duration
of ten years. To keep in line with the implementation of
the Regulations for Promoting Industrial Upgrading, since
2000, the new Ten Rising Industries after readjustment are
communications, IT, semiconductor, consumption electronics,
precision machinery and automation, aviation and aerospace,
biochemical pharmaceutics and bio-technology, medical and
health care, environmental protection and premium grade
materials. It is thus apparent that the IT industry possesses
a most important position in Taiwan's industrial policies
and is one of the industries for focused and prioritized
development.
In spite of the economic stagnation in recent years, Taiwan
has always attached great importance to scientific research.
The expenditure in scientific research for 1991 was NT 81.8
billion, accounting for 1.66% of Taiwan's GDP whereas that
in R&D for 1998 rose up to NT 17.71 billion, more than
twice that for 1991 and accounting for 1.98% of the GDP.
3.2 Development Situation and Trend of
Taiwan's Communication Industry
3.2.1 Construction of communications infrastructure system
in Taiwan
As early as July 1996, Taiwan began to publicize the three-year
medium-term development program for Information Superhighway,
which was similar to the US NII. According to this program,
it was anticipated that a total of 3 million people from
a variety of enterprises and from 1 million households in
Taiwan would set foot on the Information Superhighway via
the Internet by the year 2000. Such a three-year medium-term
development program involved the transmission of messages
in the Chinese language on the Internet so as to increase
the proportion of the Chinese language on the Internet.
Taiwan's authorities concerned have invested a total sum
of NT $3 billion to support such R&D program and in
the meanwhile to further develop the asynchronous transmission
mode network system in Taiwan and related technology and
products such as network security, network computer and
searching engine. A wave of logging on has been sweeping
across Taiwan in recent years. In 1997 the number of Internet
users in Taiwan was less than 800,000. That number reached
4.3 million according to the statistics of the end of November
1999.
The rapid growth of Taiwan's communication market began
in 1998. At present, the communication industry is developing
rapidly in Taiwan, with the density of telephones in urban
residential areas reaching as high as 110 sets per hundred
households. The digitalization rate of telephone exchanges
had reached up to 82% within the island by the end of 1994,
and up to 98% presently. The digitalized lines are mainly
distributed in the densely populated northern regions, and
with completion of digitalized alternation for the last
hundred thousand lines, the scheduled target has been attained
and the number of long distance lines has increased to 740,000.
Presently the Internet international outlet bandwidth of
Taiwan Province has exceeded 16M, which includes three T3
lines and a number of T2 and T1 lines. Supported by the
powerful bandwidth foundation, Taiwan Province has proposed
a new program aiming at offering e-mail boxes to each and
every student of all primary and middle schools, the desirable
target being each primary or middle school student holding
a set of computer, thus to improve and enhance the communications
between the school and students' parents. To this end, authorities
concerned appropriated NT $6.4 billion on October 1998 as
the fund for primary and middle schools to buy computers
and network facilities.
3.2.2 Development situation and trends of Taiwan's communications
industry
According to the latest investigation and forecast report
publicized by the Market Information Center of Taiwan Information
Strategy Society, Taiwan's communications industry has developed
rapidly over the recently years, and the communication facilities
manufacturing industry, which includes the manufacturing
of wireless terminal and wire line communication facilities,
communication transmission facilities and local exchanges
among others, reported a total sales value of US$ 2.1 billion
for 1999; the year 2000 witnessed an increase rate of 55%
with the sales value totaling US$ 3.26 billion; the sales
value reached US$ 4.74 billion for 2001 and is expected
to reach US$ 6.92 billion for 2002. The average annual growth
rate during these four years reached a high of 47%. The
above report has shown that the wireless terminal facilities
enjoyed the most rapid growth in the communication industry
over the recently years, with the sales value of products
reaching US$ 300 million for 1998, and increasing to US$
470 million for 1999; that for the year 2000 topped US$
1 billion and the strong growth tendency is expected to
continue for the next three years.
The communication industry in Taiwan has imported equipment
with larger capacities and higher efficiency. The present
international termination has 9 high-speed data swapping
circuits and is interconnected with Taiwan regional telephone
exchange network and Taiwan data packet exchange network
to provide fast grouped data communication services of permanent
connection type dedicated line and dialing connection type.
In the packet exchange public data network, they are set
up to meet the active demand of the communication market
for digital communications. In 1994. Taiwan for the first
time imported 720-ported packet exchange public data network.
Through continuous expansion for more than ten years, the
system reached a total capacity of 10000 terminal ports
by 1999, with a main network center set up in northern,
middle and southern Taiwan respectively as well as 5 sub-centers.
All these centers are equipped with packet or digital exchanges
and different centers are interconnected by means of high-speed
relay data circuits. At the northern Taiwan main center,
the system is connected to the overseas packet exchange
network by means of the international high-speed data circuit
with multi-path X. 75 communication interface, so that users
in the Taiwan region are able to communicate with at least
127 data exchange networks in 46 countries and regions so
as to exchange information.
The communication interface of the packet exchange public
data network adopts CCITT international standard, such as
X.25, X.28, X.29, X.31, X.32 and X.75, etc., as well as
IBM SNA/SDLC and POINT OF SALE. The range of speeds is from
300bPs to 64KbPs; it also provides the TI speed. Users can
choose either permanent connection type telephone network
or dialing connection type to access the network. The packet
exchange public data network has network or dialing connection
type to access the network. The packet exchange public data
network has network management and supervision/diagnosis
functions, and can provide such special services as intrinsic
virtual connection, extra logic channels and dedicated virtual
network for intra-group communications. The current leasers
include financial, insurance and credit industries, highway
supervision organizations as well as administrative organs
and armed forces.
In addition to the above two types of data exchange networks,
Taiwan has a high-speed data exchange network aiming at
the increasingly popular computer LAN system to adapt to
the high-speed data communications necessary for decentralized
processing with the LAN. The so-called high-speed data exchanged
network is a public broad area data exchange network with
characteristics of high speed, high efficiency and low retardation
in tallying with the CCITT international standard. It provides
frame transmission services to the users and can connect
to the LAN and computers in the Taiwan region at a speed
of 56kbps, 64kbps, NX64 kbps and 1.544Mbps.
For the first time Taiwan introduced the high-speed data
exchange network and selected 6 terminal nodes with a total
of 200 ports in northern, central and northern Taiwan as
the first phase to provide frame transmission services.
Each terminal node is equipped with an exchange and different
nodes are interconnected by means of TI or T3 high-speed
data circuits. When the users have enjoyed the high-speed
data communication service, the connection mode and network
management become simpler, maintenance becomes easier, and
the users can change the communication frequency and increase
the speed any time. This network allows the large-scale
information networks of the finance, taxation, research
industrial and commercial administration, medical and health
work and academic institution to offer rapid data exchange
services. It adopts the open-type standard specifications
to connect with various LAN architectures. The communication
industry in Taiwan plans to further expand and improve the
high-speed data communication network so that users in the
Taiwan region can exchange various information with global
high-speed data exchange networks through it.
In order to set off anew upsurge of Internet Craze in Taiwan,
relevant authorities have set up Internet shows in various
places in Taiwan including more than 30 units such as the
Imperial Palace Museum, the History Museum, small and medium
sized international airports and cultural of counties and
cities. Each of these units is equipped with scores of PCs
connecting to the Internet via dedicated lines for the need
of Internet accession of common citizens. As the PCs in
these units are open to the public rather than limited for
their own use, they greatly facilitate the promotion of
the Internet to the public, the rapid popularization of
household computers and the rapid growth in the number of
the logging-on.
There are presently 18,000 websites in Taiwan Province,
86% of which belong to the companies them-selves and are
mainly used for their public relations, product publicizing,
sales activities and customer services. With the emergence
up of e-Commerce, the companies are attaching great importance
to the construction of the enterprises' upstream and downstream
supply chains. As the Internet has apparent cost advantage
as compared with the EDI,, more and more companies have
begun to conduct procurement, ordering and settlements as
well as product marketing on the Internet, and enjoyed the
first convenience that e-Commerce brings along. Therefore
relevant authorities in Taiwan have set out to actively
promote the development of e-Commerce, beginning with the
product categories that are suitable for selling on the
Internet, such as consumption electronic products, software,
books and flowers. It is believed in the trade that building
of the certification authentification (CA) is the key to
the development of e-Commerce, and the desirable case is
to have a complete tree shaped CA system, that is, a system
with only one most authoritative CA center that every department
and industry recognizes. However, it is also understood
in the trade that it is impossible to achieve such an objective
during the preliminary stage of development of e-Commerce;
rather, it is essential to take advantage of the similarity
of business, the complete system and the uniform standard
within the industry to set up the trade specific CA. Strictly
speaking, the CA should be assumed by a third party that
basically does not take part in any transaction. But very
likely the CA in the preliminary stage can not keep away
from the involvement of competent departments of the trade.
The rapid development of e-Commerce in Taiwan will promote
the rapid growth in the number of people concerned and the
speedy development of the e-Shopping market. The market
scale of e-Commerce in Taiwan was NT$ 3.2 billion for 1997.
With the increase in the number of people accessing the
Internet, the e-Commerce market scale increased to NT $21
billion for 1999, and further increased by a large margin
Taiwan Information Strategy Society on the Internet shopping
behavior of Internet users for the year 2000, 32% of the
Internet users have gone on-line shopping via the Internet,
6.6 times per person on average, with an average amount
of NT $2300 each time. The commodities purchase mainly include
computer and peripheral facilities, software, audio disc,
household electrical appliances and flowers.
3.2.3 Competition pattern and developmental trend on the
telecommunication Market within Taiwan Island
With a population of over 21 million in Taiwan Province,
the number of fixed telephones has reached 12 million with
the popularization ratio exceeding that in the US. The government-run
China Telecom had monopolized the communication market in
Taiwan before 1997. Since 1997, with the government's efforts
to break the monopolization in the communication industry,
the market share of China Telecom has decreased to a certain
extent. However, it is still the largest telecommunication
company and also the government-run company with the highest
profit gains in Taiwan. The after-tax profit of the company
for the fiscal year from July 1998 to June 1999 reached
US$ 2 billion, its assets amounting to nearly US$ 15 billion,
with the income from fixed telephone business accounting
for about 80% of the company's total income. With a total
of 1.8 million Internet users, it is also the largest Internet
Service Provider (ISP) in Taiwan Province.
Influenced by the telecommunication liberalization tide
which has swept across the world Taiwan's telecommunication
industry will also enter into a new competition pattern.
The monopolization of the government-run China Telecom in
the communication industry in Taiwan Province will be put
to an end. The government authorities in Taiwan opened the
mobile communication market as early as 1997, which resulted
in fierce competition. Six newly established mobile communication
companies have snatched more than half of the market shares
from the government-run China Telecom. With granting of
the new licenses, telephone subscribers of the fixed communication
network may choose from different companies since July 2001.
Among those which will soon join in the communication market
competition are not only various cable TV companies, but
also companies in other industries such as Taiwan Railway
Administration, Taiwan Electric Power Co. and China Petroleum.
Co., Companies that have obtained the new licenses may operate
such businesses as local, long distance and international
dial telephone, wideband exchange and high-speed data communications.
However, Taiwan authorities only plan to grant two licenses
for fixed t4elephone network in the near future, and the
market will not be fully opened until 2004. In spite of
all that, the current opening of the fixed communication
market has resulted in intense competition.
A resolution was adopted by the Executive Yuan of Taiwan
only 13 November, 2001 to increase the ceiling limit of
direct share-holding in the telecommunication industry by
foreign capitals from 20% to 49%, maintaining the stipulation
that the direct and indirect share-holding proportion of
foreign capitals in Taiwan's telecommunication industry
shall not exceed 60%, s as to attract foreign capitals to
invest in Taiwan's telecommunication industry. This has
indicated that Taiwan is enhancing the opening up of the
communication market.
3.3 An Analysis on Electronic Information
Product Market in Taiwan
3.3.1 Overall analysis on electronic information product
market
The market amount of electronic products in Taiwan was US$
19.554 billion for the year 1999, a 5.9% increase over 1998,
among which, that of electronic components ranked first,
amounting to US$ 12.332 billion, a 7.3% increase over 1998,
and accounting for 62.9% of the total market amount. Followed
next were electronic data processing products, which enjoyed
a market amount of US$ 2.983 billion, a 8.0% increase over
1998, accounting for 15.2% of the total. Still next were
communication/radar products, which enjoyed a market amount
of US$ 1.301 billion, down 2.0% from 1998, accounting for
6.6% of the total.
Among the major Asian countries and regions in 2000 (excluding
Mainland China) in terms of market share of electronic products,
Taiwan Province of China ranked third only next to Japan
to Korea. The market amount of Taiwan's electronic products
reached US$ 20.89 billion for 2000, up 7% over the preceding
year, accounting for 8% of the total electronics market
amount in Asia. The total amount of electronic information
products in Taiwan Province was US$ 22.417 billion for 2001,
up 7.3% over 2000, maintaining a trend of rapid growth.
The foreign trade of electronic information products is
quite active in Taiwan. The amount of exports of electronic
products was US$ 39.066 billion for 1997, among which, that
of the electronic data processing products ranked first
at US$ 21.613 billion, accounting for 55.3% of total exports;
electronic components followed next with an export of US$
14.102 billion, accounting for 36.1% of total exports. The
amount of export of electronic products for 1998 was US$
37.949 billion, down 2.9% from 1997. The total amount of
imports of electronic products in 1997 and 1998 was US$
21.392 billion and US$ 22.871 billion respectively, maintaining
a high favorable balance of trade.
3.3.2 Market analysis on various electronic products in
Taiwan
(1) Cellular Phone
Before 1998, the mobile telephone market was dominated by
Motorola Inc. of the US, which held a market share of 90%
in Taiwan's cellular market. In September 1998, the DBTEL,
Inc. of Taiwan began to put out mobile cellular phones of
new designs in large quantities to snatch the mobile phone
terminal market with satisfactory sales. Taiwan's enterprises
in the industry were thus encouraged and immediately followed
suit. In 1999, Taiwan's BENQ and Zhifu (致福)Co. put out their
new designs of cellular phones and started an upsurge of
cellular phones. Since the beginning of this year, DBTEL,
Inc., BENQ, Xingmeng (兴门)and Zhifu(致福)have continuously
put out new styles of cellular phones with a large variety,
Jhua (句话) GSM single-frequency and dual-frequency cellular
phones, CDMA cellular phones as well as WAP cellular phones,
etc., and increased the output of cellular phones according
to market demand, aiming at the target of 10 million sets.
Production of cellular phones in Taiwan this year has experienced
a drastic increase in total delivery from vault and has
become a new impetus to drive the rapid development of the
communication industry in Taiwan. The mobile phone craze
first originated in Taibei, Taichung and Kaohsiung, and
digital cellular phone services also started to be provided
in the broad countryside in the past two years.
The development of Taiwan's cellular phone manufacturing
industry has kept pace with the global wave of competing
in the rapid development. In 1999, the global total delivery
of cellular phones was 280 million sets. This figure will
increase to 782 sets in 2002 and is expected to break 1
billion in 2003. The total delivery of cellular phones from
vault in Taiwan broke 10 million sets by the end of 2000
and will hopefully hit 59 million in 2002, accounting for
7.55 of the global total.
(2) TFT-LCD
After China's Taiwan has expanded the production capacity
of the TFT-LCD industry on a large scale, a high-level figure
from the specialized market research company Display Search
pointed out that in view of the capacity expansion plans
of various enterprises in Japan, Korea and China's Taiwan
Province, the production capacity of he TFT-LCD industry
in Taiwan has enjoyed a global market share of about 25%
in zoo and will rise to 32%, hopefully exceeding that of
Korea and rendering Taiwan the second largest TFT-LCD production
base globally only next to Japan in 2002.
After more than 1 years of continuous downslide in the price
of the large-size TFT-LCD motherboard, the ever high production
cost in Japan has caused an ever worsening situation in
respect of total amorphous silicon TFT-LCD motherboard delivery.
According to the previous statistics of the Display Search,
in the second quarter of this year, the global total large-size
TFT-LCD motherboard sold had reached about 10.50 million
pieces, of which Japanese enterprises contributed about
35.7%, Korean enterprises about 41.5% and Taiwan's enterprises
about 22.7%.
As regards the capacity of TFT-LCD production lines, after
transferring the technology to Taiwan Province of China,
the action of Japanese enterprises to expand amorphous silicon
TFT-LCD production almost stopped. Only Taiwan and Korea
are still taking action of expanding capacity. In Korea,
Sung Sam Electronics has currently a total of 4 TFT-LCD
motherboard production lines under it; LG. Philips LCD has
3 production lines (and another 5th generation production
line which is under equipment assembling with low capacity);
Hydis under Hyundai Group has 3 production lines, also with
low capacity.
In contrast, among Taiwan's enterprises, five large-size
amorphous silicon TFT-LCD plants including Youda (友达), CHIMEI(奇美),
Chunghua Picture Tubes, Ltd.(华映), HannStar (潮宇彩晶) and Quanta
Display, Inc. (广辉电子), have a total of 11 TFT-LCD production
lines, and their capacities are still expanding. Figures
inside the trade hold that although both Sung Sam and LG.
Philips have subsequent plans for expanding the production
lines of the 5th generation (5G) TFT-LCD, up to now, their
actual equipment procurements is still slow, therefore the
time for their 5G production lines to come into volume production
will be after the fourth quarter of 2002. In view of this,
the overall production capacity of TFT-LCD in Taiwan will
very likely exceed that in Korea.
(3) Network Card market
Wide frequency-band equipment has driven the growth of the
market. As Wu Xiandong, an industrial consultant for the
Market Information Center of Taiwan Information Strategy
Society, points out in the report, by the end of 2000, the
ADSL programs of all Internet Service Providers (IPS) adopted
the low price strategy one after another, resulting in a
buying spree in the consumption market; by the end of 2000,
the market scale of network cards within the Taiwan Island
reached NT $6.05 billion, up 74.2% over the same period
of 1999; the steady growth in local area network cards caused
the result that the wide area network cards as demanded
by wide frequency-band equipment procurement have driven
the growth in network cards by a large margin. As Wu Xiandong
estimated, the market scale of computer network cards within
the island will reach up to NT $ 1 6.4 billion for the year
2002; however, as the year 2002 is at the construction boom,
next year will witness a situation of slowdown.
It has become a trend to build network card inside PC. Concerning
the sales of network cards, as the built-in network card
has become a trend for brand PC delivery (68.5%), and almost
all built-in network cards for NB are for sale, the market
volume will gradually shrink. Moreover, the proportion for
PC to bind LOM has reached 17.2%, and the development trend
will be the development mode of graphing cards. In respect
of the WLAN, enterprises in the Taiwan Island have entered
the phase of volume production, and along with the fierce
price competition and improvement of customer recognition,
it can be said that the WLAN market is stepping into the
maturity phase. Wu Xiandong points out that the GbE network
card market was still in the embryonic stage, with the 10M
and other network cards such as the ATM shrinking Transducers
are gradually taking the place of concentrators. Since 1999,
the price of the transducer has not been higher than double
that of the concentrator, which has accelerated the replacement
effect of the concentrator by the transducer. In spite of
that, owing to the high sensibility to the price, especially
for small and medium-size enterprises and households which
have no particular demand for wide frequency-band, the non-stackable
concentrator still enjoys a certain market space.
(4) Other electronic information products
The following Table shows the market situation of major
electronic products in Taiwan from 1998 to 2000. It can
be seen from the Table that the electronics market in Taiwan
has maintained a high-speed growth.
3.4 Overview of the Development of IT Industry
in Taiwan
The total revenues of the five major industries of hardware,
software, computer network, information household electrical
appliances and communications reached US$ 55 billion for
the year 2001, down 5% from 2000, the first time of negative
growth in Taiwan's IT industry development in the past two
decades. However, according to the forecast of the Taiwan
Information Strategy Society, the revenues of the above
five major industries in Taiwan will reach up to US$ 60.7
billion for the year 2002, an increase of about 10% over
2001.The following Table shows the situation of revenues
of Taiwan's IT industry for 2001
The output value of electronic products
in Taiwan was US$ 33.574 US for 1998, down 7.4% from 1997,
among which, that of electronic data processing products
ranked first, amounting to US$ 19.355 billion and accounting
for 57.6% of the total; followed next are electronic components
with the output value of US$ 10.713 billion accounting for
31.9% of the total; still next are telecommunication products
with the output value of US$ 1.702 billion accounting for
5.1% of the total.
The output value of electronic products in Taiwan was US$
36.225 billion for 1999, up 7.9% over 1998, among which,
that of electronic data processing products ranked first,
amounting to US$ 20.903 billion, up 8.0% over 1998 and accounting
for 57.7% of the total; followed next are electronic components
with the output value of US$ 11.740 billion, up 9.6% over
1998 and accounting for 32.4% of the total; still next are
telecommunication products with the output value of US$
1.753 billion, up 3.0% over 1998 and accounting for 4.8%
of the total. The output value of electronic products in
Taiwan was US$ 38.622 billion for the year 2000, up 6.6%
over 1999, among which, that of electronic data processing
products increased by 6.0%, that of electronic components
increased by 9.1% and that of telecommunication products
increased by 2%.
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