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2. Turkey
2.1 A Profile of Economic Development
At present, Turkey has the population of over 67 million and
the land area of 77.9 square km. The per capita GDP is US$
3121. The industry occupies 29% of GDP. The growth rate of
GDP is 2.8%, and the unemployment rate is 6.3%. For each thousand
households, they possess 61 cars, 254 telephones and 52 mobile
phones. In 1996, the quantity of TV applied in Turkey was
11 million sets. In the whole year of 2001, the economic growth
of Turkey was -8.5%. It is predicted that the GNP growth in
2002 would be 4.0%.
2.2 Current Status and Development Trend
of Telecommunication Industry
2.2.1 Construction and evaluation of telecommunication infrastructure
system
In the whole country of Turkey, there are altogether 16
million mobile phone users. Turkish Telecommunication Corporation
has 20 million fixed telephone users.
2.2.2 Current status and development trend
of communication industry
In mobile services field, all-round competition has already
been carried out, has reached a certain level in both coverage
and reliability, and can replace undeveloped fixed terminal
network. At present, the insufficient development of mobile
services has restricted user's selection to a certain degree.
The shortage of carriable phone number and the limitation
of inter linkage between networks have interfered services
quality and selectivity.
2.2.3 Setup and development tendency of telecommunication
operating market
Turkish telecommunication is privatized. Turkey has passed
Telecommunication Privatization Act. The privatization of
telecommunications is the prerequisite pointed out by the
IMF and World Bank, for providing an emergency loan of US$
16 billion to Turkey, so as to assist this country to break
away from economic and financial crisis. Turkey is making
great efforts towards the privatization, liberalization
and diversification of telecommunication, but the change
is slow and not all-sided. The legislation framework is
still in modification and the opportunity for investors
begins to arise. The pace of privatization will be quickened
within several years. At present, it is facing with great
political and control risks, which will have adverse effects
on the entering of investors.
The Turkish Government will sell 49% of Turkish telecommunication
shares and two GSM license. It also plans to establish an
independent control agency.
On 22 August 2001, Oktay Vural, Turkish Minister of Transport
and Mobile operator declared that Aycell, Turkish Telecommunication
Company planned to invest US$ 1.5 billion in 2002. The Turkish
Governments has authorized Turkish Telecommunication Company
the right of operating mobile phone. Turkish Telecommunication
Company Mobile Communication Aycell Branch Company is a
state-owned mobile communication operator. In Turkey, Aycell
is the second mobile phone company providing the services
of 1800 MHZ.
Just the same as other regions in the world, the competition
and developing momentum of Turkish telecommunication industry
is also very forceful. The Turkish Government is reducing
control obstruction substantially, and making efforts to
establish a kind of new game regulations. Along with the
tide of privatization, the telecommunication industry is
undergoing a profound change. The network realizes digitalization,
the waiting time is shortened substantially, and the telecommunication
fee is reformed toward the direction of cost-basis. The
privatization tide, the competition expansion, and the independent
control frame have attracted foreign capitals and western
technologies. Although the privatization degree at present
is already very high, the investors and companies are still
full of enthusiasm for expanding market.
The change of control is closely related to the progress
of privatization. Turkey has not established independent
control agency, but will begin to implement this plan this
year. Although there is no completely independent control
frame formed, at least the control agency has already separated
form government departments in the light of decrees. By
establishing its own entity, the process of decision-making
becomes more systematic and transparent. The new control
agency has many jobs to do, such as helping telecommunication
corporations to develop integrally in the aspects of television,
multimedia and cable; as well as widening the traditional
services. The challenges faced by controllers are supporting
technical revolution and simultaneously protect user's rights
and interests.
Competition is changing the telecommunication industry in
this region. The conceptions of many domestic operator remain
to be changed. They still hope to maintain their monopolization
of fixed network for many years. However, the reality forces
them to change charge structure and services type, so as
to compete with mobile phone.
In the fields of international and long-distance call, the
Internet suffering no control also forms a big challenge
to the Soviet Expense System still maintained. Users use
international and long-distance call in large quantities,
occupying part of the local traffic.
In a word, the reformation has a bright future, while the
range of telecommunication industry is enlarged. Telecommunication
corporations include not only the basic facilities of transmission,
also multimedia and Internet and even CATV. The most important
point is that the development of Internet heightens the
significance of telecommunication. The development of Internet
in Turkey indicates that the telecommunication demands would
double and redouble within the future five years. The domestic
operators have the best development opportunity. The future
of both privatized telecommunications and the whole industry
will be glorious.
2.3 An Analysis for Electronic Information
Product Market
2.3.1 Market scale, development features and growth potentials
of electronic information products
In 1998, the market value of electronic products in Turkey
was US$ 5.533 billion, 9.5% higher than that in 1997. Among
them, the first was electronic element with the market value
of US$ 1.256 billion, 1.3% higher than that in 1997 and
made up 22.7% of the gross market value; the second was
electronic data processing products with the market value
of US$ 1.085 billion, 11.6% higher than that in 1997 and
made up 19.6% of the gross market value.
In 1999, the market value of electronic products in Turkey
was US$ 5.195 billion, 6.1% lower than that in 1998. Among
them, the first was electronic element with the market value
of US$ 1.130 billion, 10.0% lower than that in 1998 and
made up 21.8% of the gross market value; the second was
electronic data processing product with the market value
of US$ 1.063 billion, 2.0% lower than that in 1998 and made
up 20.5% of the gross market value.
In 2000, the market value of electronic products in Turkey
was US$ 5.551 billion, 6.9% higher than that in 1999. Please
refer to the Table for the market condition of Turkish electronic
products during 1998-2000.
2.3.2 An Analysis of sales scale, structural
features and development potential of electronic information
products
(1)Sales scale of electronic information product
In Turkey, personal computers are in great demand. Computer
was a kind of office equipment in the past, and now begins
to enter into the family of common people as well as middle
and primary schools. In Turkey, computer has a great market
potential. Compared with USA and EU countries, the computerization
level in Turkey is very low. Among each 100 households,
only 3 have computers. In Turkey, the sale market of PC
is expected to be good this year. The Vestel Bilisim Corporation,
the largest PC manufacturer in the country, sold 180 thousand
sets of PC in the first quarter of this year; while it only
sold 100 thousand sets in last whole year.
(2) Developing potential
In Turkey, the notebook computer has increased sales volume
substantially, and has broad prospects. In the first half
year of 2000, the sales volume of notebook PC in Turkey
was 22.3 thousand sets, a big increase of 82% over the same
period of 1999. It is expected that the sales volume in
this whole year can exceed 40 thousand sets. Based on the
data published by Interpro, the Turkish specialized market
investigation corporation, the market scale of notebook
computer in Turkey in 1998 was 20.7 thousand sets. Due to
the affection of economic contraction, it increased only
sligntly to 22.3 thousand sets in 1999. Since 2001, the
purchasing power in the market has increased substantially.
From January to June, the market sales volume already reached
to 22.3 thousand sets. Based on the forecast information
of main local importer markets, the market scale of notebook
PC in Turkey this year can exceed 40 thousand sets, higher
than 36.8 thousand sets originally estimated by Interpro
in this year.
Interpro Corporation pointed out that for the market of
desk top PC in Turkey, under the sales promotion of divided
payments with low interest rate or even interest -free pushed
forward successively by manufacturers, the market sales
volume reached to 800 thousand sets in 2000. Because the
European Football Championships and the Sydney Olympic Games
were held in 2000, the output, domestic sales and export
of TV in Turkey increased 35% in the first 5 months.
For electronic products in Turkey, compared with the first
5 months of 2000, in the same period of 2001, the output
of TV in the whole country increased from 2.64 million sets
to 3.56 million sets, with an increase of 35%; the output
of large screen color TV increased from 403 thousand sets
to 660 thousand sets, an increase of 65%. For the color
TV made in Turkey, generally there is 85% exported. It is
expected that the export volume in this whole year will
reach to 7.50 million sets.
(3) Output value of electronic products
In 1998, the output value of electronic products in Turkey
was US$2.390 billion, 14.9% higher than that in 1997. Among
them, the first was consumable electronic product with the
output value of US$ 1.152 billion, which was 36.8% higher
than that in 1997 and made up 48.2% of the gross output
value; the second was telecommunication products with the
output value of US$ 422 million, which was 8.1% lower than
that in 1997 and made up 17.7% of the gross output value.
In 1999, the output value of electronic products in Turkey
was US$ 2.137 billion, 10.6% lower than that in 1998. Among
them, the first was consumable electronic products with
the output value of US$986 million, 14.4% lower than that
in 1998 and made up 17.8% of the gross output value; the
second was telecommunication products with the output value
of US$ 380 million, which was 10.0% lower than that in 1998
and made up 20.5% of the gross output value.
In 2000, the output value of electronic products in Turkey
was US$ 2.280 billion, 6.7% higher than that in 1999. Please
refer to the Table for the output value status of Turkish
electronic products during 1998-2000.
2.4 Development of Information Industry
In Turkey, only 2% of population has computer, and the information
industry only occupies 0.6% of total output value in the
whole country. Therefore, the computer market in Turkey
still has a large room for development.
Import and export status of electronic
products
In 1997, the import and export trade of electronic products
in Turkey presented unfavorable balance with the deficit
balance of US$ 2971 million. In 1998, the import and export
trade of electronic products in Israel presented unfavorable
balance with the deficit balance of US$ 1.047 billion.
Export status
In 1997, the export value of electronic products in Israel
was US$ 644 million, among which, the first was consumption
electronic product with the export value of US$ 402 million,
which made up 62.4% of the gross export value; the second
was electronic element with the export value of US$ 138
million, which made up 21.4% of the gross export value.
In 1998, the export value of electronic products in Turkey
was US$ 1.045 billion, 62.3% higher than that in 1997, among
which, the first was consumption electronic products with
the export value of US$ 747 million, which was 1.86 times
of that in 1997 and made up 71.5% of the gross export value;
the second was electronic element with the export value
of US$ 136 million, which was 1.4% lower than that in 1997
and made up 13.0% of the gross export value.
Import status
In 1997, the import value of electronic products in Turkey
was US$ 3.615 billion, among which, the first was electronic
element with the import value of US$ 1.157 billion, which
made up 32.0% of the gross import value; the second was
electronic data processing product with the import value
of US$ 767 million, which made up 21.2% of the gross import
value.
In 1998, the import value of electronic products in Turkey
was US$ 4.188 billion, 15.9% higher than that in 1997, among
which, the first was electronic element with the import
value of US$ 1.148 billion, which was 0.8% lower than that
in 1997 and made up 27.4% of the gross import value; the
second was electronic data processing product with the import
value of US$ 884 million, which was 15.3% higher than that
in 1997 and made up 21.1% of the gross import value.
2.5 Analysis for IT Application
Turkey began to apply Internet in 1997, and at present has
40 Internet services providers. The computers of about 350
people are connected with Internet. By 2000, it is estimated
that one million people will use Internet. Concerning the
development scale of this market, Turkish enterprise groups
have joined in this field one after another. In 1998, the
main customers of Turkish computer market are finance industries
and jointly operated large-scale enterprises.
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